Aloha kakou!

We are a veteran/family-owned, operated & licensed car rental company on Oahu. We have 11 years of experience in the rental car industry and we will bring that personalized small business, first-class service to you. Baba is a term of endearment within our family and all of our customers get treated like a Baba!

Our Story

The Birth of Baba Rentals

Many years ago, during our PCS move to Hawaiʻi, we found ourselves facing the same challenges as so many other service members and encountered overwhelming out-of-pocket expenses. When we finally arrived on-island, all we needed was the cheapest car possible—just something to check into our new units, head to the commissary, and start getting our housing in order.

At the time, the cheapest rental available was a brand-new Jeep Wrangler from a national rental agency. It cost us nearly $700 a week—a huge strain on our budget. That’s when we realized there must be others in the same boat—people who didn’t need the flashiest car, just something reliable and affordable to get where they needed to go.

That experience planted the seed for Baba Rentals. Today, we’re honored to serve not only military members in need of an economical ride but also the broader community: kamaʻāina who need a car while theirs is in the shop, visitors looking for budget-friendly options, and even fellow local businesses.

We’re blessed to have the support of a growing ohana, and we’re committed to making reliable, affordable transportation accessible to all—without breaking the bank.

Why the name Baba Rentals?

In our family, we call each other “Baba.” It’s a simple word, but to us, it carries the meaning of love, connection, and responsibility. When we started Baba Rentals, we chose this name because it reflects the values that guide us every day—values that are also deeply rooted in Hawaiian culture.

At Baba Rentals, we live by ʻohana (family). Just like in our home, we extend the spirit of family to everyone who rents from us, treating you with care and respect as if you were one of our own. We believe in the power of aloha—not just as a greeting but as a way of sharing kindness and warmth in everything we do.

We honor mana (spiritual energy and strength) by ensuring our service is grounded in integrity and care. We strive to live with pono (doing what’s right), by offering fair prices, transparent policies, and a commitment to making every experience with Baba Rentals smooth and stress-free.

For us, Baba isn’t just a name; it’s a promise to treat you with the same values that make Hawaiʻi so special. Whether you're kamaʻāina or a visitor, you’re part of the Baba ohana.

We would be honored to earn your business!